Pooch

Discover our first collection:

Handmade with a blend of reused, recycled, and forgotten fabrics. Mixed with love.

Shop now

Hello, dogs on denim.

Our dog beds

Pooch dog beds are made for wet noses, muddy paws, and wild...

Choose your style

Option 1:
Dog bed + bolster = perfection!
Option 2:
Dog bed for endless dreams...
Option 3:
Fill this denim cover with old pillows or blankets for your sustainable twist!

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Elevate your dog's lifestyle. Reduce their paw print.

We are an Amsterdam-based dog lifestyle brand, inspired by the most dazzling paws and driven by sustainability. Our vibrant, eco-conscious essentials are crafted to elevate your dog’s lifestyle while reducing their paw print. Starting with one iconic denim dog bed, but dreaming far beyond. Running through the park, playing on sandy beaches, or exploring muddy forests are tail wagging good.

Our mission? To be there for your dog after those messy adventures and complete your pooch's dream life.

Explore our first collection

Meet the models

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What’s not to love?

Love for dogs
Thoughtfully designed, handmade, and crafted with immense love for our furry friends.
Low paw print
Pooch offers conscious choices, we are here to change the norm.
Shake it up
We offer quality, long-lasting materials with timeless, A-class style.
Easy to wash
Wash your Pooch bed at 40 degrees and avoid the dryer to keep it in the best shape.

Pet supplies

Check out our reclaimed treasures. We turned leftover materials into your dog's new favorite toys.

Shop knotty upcycle toys Shop doggy dinner mat

Inspired by the most dazzling paws.

I’ve always had dogs in my life, but Koos was the first 'pooch' I could truly call mine. Adopting him? Easily the best decision I’ve ever made!

Curious how it all began? Discover the story behind Pooch.

Elevate your dog’s lifestyle. Reduce their paw print.

We believe dogs deserve the best. That's why we offer essentials that not only spoil your furry friend but are also kind to the Earth. For a sustainable twist, we even give you the option to buy just the cover—stuff it with your old clothes at home for a cozy and eco-friendly bed.

Want to learn more about our sustainability mission?

Remove dog before washing

Wash your Pooch bed at 40 degrees and avoid the dryer to keep it in shape. Over time, the denim will evolve beautifully alongside your dog, creating a unique, lived-in look.

Every Tuesday on our social media, we shine a spotlight on a rescue dog looking for their forever home.
Join us for Tail Wagging Tuesday and meet amazing pups like my dog Polly, who found her second chance at Melez dogs rescue in Turkey.
Say 'Hi' to Fritzy
Say 'Hi' to Button

Tail Wagging Tuesday

The Pooch post

How to wash your Pooch bed for longevity and style

Caring for your Pooch bed is easy! We recommend washing it at 40 degrees and skipping the dryer to help keep its shape intact. Over time, the denim will naturally...

How to wash your Pooch bed for longevity and style

Caring for your Pooch bed is easy! We recommend washing it at 40 degrees and skipping the dryer to help keep its shape intact. Over time, the denim will naturally...
Our sustainability mission

1. Sustainable Fabric Choices2. Stuff It Yourself3. Pet Toys Made from Rest Materials4. Striving for a Greener Future We believe that dogs deserve the best. You can give your furry...

Our sustainability mission

1. Sustainable Fabric Choices2. Stuff It Yourself3. Pet Toys Made from Rest Materials4. Striving for a Greener Future We believe that dogs deserve the best. You can give your furry...
Stuff a cover with things you already have at h...

At Pooch, we believe that sustainability should be at the heart of everything we do. That’s why we offer you the choice to buy just a dog bed cover. It’s...

Stuff a cover with things you already have at h...

At Pooch, we believe that sustainability should be at the heart of everything we do. That’s why we offer you the choice to buy just a dog bed cover. It’s...