For journalists and editors

We are an Amsterdam-based dog lifestyle brand, inspired by the most dazzling paws and driven by sustainability. Our bold, eco-conscious essentials are crafted to elevate your dog's lifestyle while reducing their paw print.
Starting with one iconic denim dog bed, but dreaming far beyond.

On this page, you'll find high-resolution images and press releases.

A new standard in sustainable dog essentials.

Pooch is thrilled to announce its launch, introducing a fresh approach to dog essentials that blend eco-conscious materials with style and functionality.

Founded by a passionate dog owner with a background in fashion and brand marketing, Pooch was born from a simple need: a dog bed that’s sustainable, stylish, and worthy of the modern dog’s lifestyle.

Press release + images