The story behind Pooch

I’ve always had dogs in my life, but Koos was the first pooch I could truly call mine. Adopting him? Easily the best decision I’ve ever made! He arrived from Greece just before COVID, and during those difficult days, he became my companion and lifesaver, offering comfort and joy when the world felt uncertain.

One day, I realized Koos needed a new bed. So, I set out to find something nice, but every pet store I went to was filled with basic, mass-produced options made from materials I didn’t feel good about—mostly shipped in from China, and in boring, uninspiring colors. I couldn’t find anything that really fit Koos or my own style. That’s when I thought, "Why not make one myself?"

I kept the cushions from his old bed and went hunting for fabric. I found the perfect orange material at the Albert Cuyp Market. With a bit of guidance from my talented mother, who’s always been a brilliant sewer, we made Koos’ first custom dog bed. That’s when something clicked—what started as a personal project sparked the idea of something bigger.

In December 2022, I began dreaming of a brand that could do more. A dog lifestyle brand that’s sustainable, fun, and cool—just like Koos. A brand that would offer not only quality essentials for dogs but also a commitment to the planet, with each product made with care and conscious materials. And that’s how Pooch was born.

It all started with one special dog and a simple idea: dogs deserve the best, and so does our Earth.